And we treat our medicine pretty seriously. So consider: if you’re on a prescription medication, you don’t binge two bottles of it in January, then neglect it the rest of the year. That would be irrational, and, obviously, super dangerous. We know this - the way medicine works is through dependable, stable routine. So why do we see crash-diet-resolution culture circle back around every single January?
Well, mostly marketing. But also the wellness industry’s need for us to fail - to keep us coming back for more easy fixes. (Side note: that’s a toxic relationship, we deserve better, and we are going to dump him in 2020.) The solution? Gradual, consistent, and sustainable improvements in nutrition. No, it’s not the sexy option, but the sexy option doesn’t work. Routine does. That’s why we’re thinking about our meals more like our medicine this year.
The key to a sustainable routine is not to deprive yourself. When you’re deeply hangry and haven’t tasted sugar in a week, you’re much more likely to go all-or-nothing on a family-size bag of cookies. Have a cookie, but then fill the rest of the way up on fresh fruit. Keeping your target nutrients in mind, and making sure they’re the largest proportion of your meals (i.e. a bit of pasta to a whole bunch of veggies) might make the difference between deprivation and sustained satisfaction.
In conclusion - maximize nutrients, don’t minimize meals. If you're already with us and are interested in focusing on maximizing nutrition, talk to your chef! We work heavily with unique food sensitivities, weight goals, blood-work goals, you name it - and more importantly, we make it a no-brainer for you. Let's chat about your goals (and maybe your friends' goals too: we've always grown by enthusiastic word of mouth!)
We're more than a little proud to say that your doctors will most likely love us. We get that a lot. *Flips hair.*
Looking to make some positive changes? Here are some great places to start: